Marketing Assistant

Job Description

JOB DETAILS

REQUIREMENTS

• Proficiency with SEO tools, Google Analytics, Google Ads (formerly Google AdWords), SEM techniques, and keyword research methodologies.
• Strong understanding of social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Experience with content creation including copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite, and video editing is a plus.
• Familiarity with WordPress or other content management systems for website updates and blog management.
• Knowledge of HTML, CSS, JavaScript, SQL or related web development skills are advantageous but not mandatory.
• Ability to analyze data effectively to inform marketing decisions and optimize campaigns for better performance.
• Excellent communication skills with a flair for compelling copywriting tailored to target audiences.
• Understanding of digital marketing concepts including performance marketing, conversion optimization, email marketing campaigns, and B2B marketing strategies. 

RESPONSIBILITIES

• Assist in developing and executing digital marketing campaigns across social media platforms, email marketing, and paid advertising channels such as Google Ads and Facebook Advertising.
• Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings.
• Support content creation efforts including blog posts, social media updates, and website copy that align with brand voice and marketing goals.
• Manage content on WordPress and other content management systems, ensuring accuracy and consistency.
• Analyze campaign performance using Google Analytics, SEM tools, and other analytics platforms to identify opportunities for conversion optimization and performance improvement.
• Collaborate with design teams to produce engaging graphics using Adobe Photoshop and Adobe Creative Suite for digital assets.
• Assist in implementing marketing automation strategies to nurture leads and improve engagement metrics within e-commerce or B2B contexts.

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