Lead, Prevention Marketing

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
• 5+ years of experience in lifecycle or customer engagement marketing.
• 2+ years of experience leading agile teams or cross-functional pods.
• Strong understanding of omni-channel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills.

Preferred

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• Exposure to agile marketing operating models and performance optimization frameworks.
• Live within 50 miles of Louisville, KY or Nashville, TN

RESPONSIBILITES

• Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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