Influencer Marketing Executive

July 2, 2026
Application ends: September 30, 2026

Job Description

REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 4–8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing.
  • Proven experience in influencer marketing, with a strong portfolio of successful collaborations involving fashion, lifestyle, and restaurant/F&B brands.
  • Demonstrated ability to develop, execute, and manage influencer campaigns that drive brand awareness, engagement, and campaign objectives.
  • Established network of influencers, content creators, and talent agencies within the fashion and food & beverage industries is highly preferred.
  • Experience negotiating and managing influencer partnerships, including collaboration terms, deliverables, and campaign execution.
  • Strong negotiation, communication, interpersonal, and relationship management skills.
  • In-depth knowledge of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn, and their respective influencer ecosystems.
  • Experience using influencer marketing platforms, social media management tools, and analytics platforms is an advantage.
  • Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting.
  • Creative mindset with a strong understanding of current digital marketing, social media, and influencer marketing trends.

RESPONSIBILITIES

  • Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms.
  • Build and maintain strong relationships with influencers, talent agencies, and content creators.
  • Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation.
  • Coordinate influencer campaigns from planning through execution and completion.
  • Ensure all influencer content aligns with brand guidelines and marketing objectives.
  • Prepare campaign briefs and communicate expectations clearly to influencers.
  • Monitor campaign performance, including reach, engagement, conversions, and ROI.
  • Track influencer deliverables and ensure timely content publication.
  • Stay up to date with influencer marketing trends, emerging creators, and platform updates.
  • Maintain an organized database of influencers, campaign records, contracts, and performance reports.
  • Collaborate with the Marketing, social media, and Creative teams to develop effective campaign strategies.
  • Manage campaign budgets and ensure cost-effective partnerships.
  • Prepare regular reports and provide recommendations for future influencer campaigns.

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