Influencer Marketing Executive
Job Description
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4–8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing.
- Proven experience in influencer marketing, with a strong portfolio of successful collaborations involving fashion, lifestyle, and restaurant/F&B brands.
- Demonstrated ability to develop, execute, and manage influencer campaigns that drive brand awareness, engagement, and campaign objectives.
- Established network of influencers, content creators, and talent agencies within the fashion and food & beverage industries is highly preferred.
- Experience negotiating and managing influencer partnerships, including collaboration terms, deliverables, and campaign execution.
- Strong negotiation, communication, interpersonal, and relationship management skills.
- In-depth knowledge of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn, and their respective influencer ecosystems.
- Experience using influencer marketing platforms, social media management tools, and analytics platforms is an advantage.
- Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting.
- Creative mindset with a strong understanding of current digital marketing, social media, and influencer marketing trends.
RESPONSIBILITIES
- Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms.
- Build and maintain strong relationships with influencers, talent agencies, and content creators.
- Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation.
- Coordinate influencer campaigns from planning through execution and completion.
- Ensure all influencer content aligns with brand guidelines and marketing objectives.
- Prepare campaign briefs and communicate expectations clearly to influencers.
- Monitor campaign performance, including reach, engagement, conversions, and ROI.
- Track influencer deliverables and ensure timely content publication.
- Stay up to date with influencer marketing trends, emerging creators, and platform updates.
- Maintain an organized database of influencers, campaign records, contracts, and performance reports.
- Collaborate with the Marketing, social media, and Creative teams to develop effective campaign strategies.
- Manage campaign budgets and ensure cost-effective partnerships.
- Prepare regular reports and provide recommendations for future influencer campaigns.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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