GTM Strategist

Job Description

REQUIREMENTS

• 2+ years building technical outbound campaigns yourself
• Outbound or GTM experience, ideally within another GTM or outbound agency
• Looking to move up the stack into strategy, copy, and client consulting — without losing the technical instincts that come from having built campaigns in the past
• Must be familiar with outbound strategy and copywriting frameworks from GTM and Outbound industry leaders and influencers like Josh Braun, Eric Nowoslawski, Taylor Haren and Jordan Crawford
• A good understanding of Alex Hormozi on offers, value equations, and lead magnets ($100M Offers, $100M Leads)

Must Have: Technical fluency (you don’t build, but you understand the technical build processes and toolsets)

• Familiar with Clay: enrichment chains, Claygents, waterfalls, conditional logic, cost trade-offs
• Familiar with email sending tools like SmartLead, Email Bison, and Instantly: sequencing, throttling, fallbacks
• Familiar with LinkedIn sending tools like HeyReach or Expandi: multi-sender pools, connection limits, sender-persona alignment
• Familiar with data scraping tools like those on Apify and RapidAPI: what’s possible, what’s brittle, what it costs
• Familiar with no-interface data tools for agentic work: such as crustdata.com and blitz-api.ai
• Familiar with email infrastructure: multi-domain, multi-mailbox, warm-up, deliverability at scale
• Technical fluency in using and building with AI and Claude tools like CoWork, Skills and Claude Code

RESPONSIBILITIES

• Provide data, sales assets, ICP detail, and complete onboarding surveys
• Take that input and build specific persona maps at both contact and company level
• Audit their current lead magnets and offers, then consult to improve them – making the value proposition as strong as it can be. This is a critical part of the role. A campaign built on a weak offer won’t outperform a campaign built on a strong one, no matter how good the copy is. Part of the work is ‘selling’ clients on why their existing offers and lead magnets need to evolve and be adapted for scaled outbound
• Generate campaign ideas, script final copy, and seek client approval on angle and copy
• Brief the GTM Engineers and campaign builders to launch
• Own the ongoing success rate and iterate accordingly

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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