Global Campaign Marketing Supervisor

Job Description

REQUIREMENTS

• High School Diploma/GED AND 12 years of integrated marketing, campaign marketing, brand marketing, or marketing communications.
• Eight (8) years of experience developing integrated marketing and communication strategies aligned to business and brand objectives.
• Eight (8) years of experience leading marketing campaigns across the customer journey.
• Eight (8) years of experience planning, executing, and optimizing campaigns across multiple markets, regions, and/or audience segments.
• Experience working within a global and/or matrixed organization and influencing cross-functional stakeholders to make progress.
• Experience using marketing performance data, KPIs, and ROI analysis to optimize campaign effectiveness.

RESPONSIBILITES

• Lead the strategy, planning, and execution of integrated global marketing campaigns that build brand equity, increase awareness, and drive customer engagement and purchase consideration.
• Develop and manage always-on and seasonal campaign strategies that engage priority audiences throughout the customer journey and support long-term brand growth, including oversight of the global influencer marketing strategy.
• Partner with regional marketing teams to ensure global campaign consistency while enabling effective market-level localization and execution.
• Drive the global execution of integrated marketing programs across influencer, digital, social, email, web, events, sales enablement, and traditional channels to deliver a coheisve brand experience.
• Establish campaign measurement frameworks, KPIs, and performance dashboards to evaluate effectiveness, generate actionable insights, and communicate business impact.
• Leverage consumer, market, and performance insights to continuously optimize campaign strategies, audience engagement, and marketing investment recommendations.

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