Fractional Director of Client Engagement & Company Growth

Job Description

REQUIREMENTS

• Expertise in web analytics reporting tools such as Google Analytics or similar platforms.
• Proven experience in conversion rate optimization (CRO) techniques to enhance digital performance.
• Strong background in marketing controlled experiments research to validate strategies before full deployment.
• Skilled in designing and managing social media advertising campaigns across multiple platforms.
• Data-driven decision making with the ability to interpret complex datasets into clear recommendations.
• Knowledge of paid search marketing strategies including SEM (Search Engine Marketing) best practices.
• Excellent project management skills within marketing environments, ensuring timely delivery of initiatives.
• Proficiency in marketing analytics tools to track performance metrics and optimize campaigns effectively.

RESPONSIBILITES

• Develop and implement comprehensive client engagement strategies that enhance satisfaction, retention, and advocacy.
• Lead marketing controlled experiments research to identify opportunities for improving client interactions and campaign effectiveness.
• Oversee social media advertising campaigns, ensuring alignment with brand goals and audience targeting for maximum reach and engagement.
• Utilize web analytics reporting tools to monitor website performance, user behavior, and campaign metrics, translating data into actionable insights.
• Drive conversion rate optimization (CRO) initiatives by analyzing user journeys and testing improvements to increase lead generation and sales conversions.
• Manage marketing projects from inception to completion, coordinating cross-functional teams to meet deadlines and objectives.
• Conduct ongoing marketing analytics to measure campaign success, identify trends, and inform strategic decisions for growth initiatives.

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