Executive Engagement Marketing Manager
Job Description
REQUIREMENTS
- 4+ years of experience in event marketing, field marketing, marketing operations, executive programs, hospitality, or a related B2B marketing role
- Experience managing complex, detail-intensive projects with multiple stakeholders, deadlines, and dependencies
- Demonstrated ability to operate independently within a defined area of responsibility, prioritize competing workstreams, and make sound decisions with incomplete information
- Excellent written and verbal communication skills, with the judgment to communicate effectively with senior internal stakeholders and external executive audiences
- Strong project management skills, including experience developing workback plans, coordinating deliverables, tracking progress, and resolving execution issues
- Strong operational and analytical mindset, with experience using program data, stakeholder feedback, and reporting to improve execution
- Demonstrated ability to use AI tools to improve efficiency
Preferred
- Experience supporting executive engagement programs, C-suite events, customer hospitality, hosted dinners, or premium event experiences
- Experience working in B2B technology, fintech, enterprise marketing, or a similarly complex go-to-market environment
- Familiarity with CRM, marketing automation, event management, and project management tools, such as Salesforce, Splash, Cvent, Asana, or similar platforms
- Experience building scalable marketing processes, playbooks, templates, or reporting frameworks
- Experience with event attribution, pipeline workflows, account-based marketing, or executive audience engagement strategies
RESPONSIBILITES
Operations and Program Delivery
- Independently manage the operational planning and execution of a portfolio of executive engagement and hospitality programs across the Americas, including executive dinners, hosted experiences, and sports hospitality programs
- Build and maintain detailed program plans, timelines, workback schedules, attendee management processes, event briefs, and cross-functional communication plans
- Partner with the Global Experiential Lead and internal stakeholders to translate program objectives, target audiences, and event formats into clear execution plans
Sales Enablement and Audience Engagement
- Partner closely with Sales and account teams to support the identification, prioritization, and outreach of senior executives at targeted accounts
- Develop and manage seller enablement materials, including invitations, outreach templates, event details, attendee lists, follow-up guidance, and account-specific communications
- Coordinate the end-to-end attendee journey—from invitation strategy and outreach through registration, confirmations, event-day communications, and post-event follow-up
Marketing Operations and Measurement
- Own the event marketing bill of materials, including email journeys, registration or landing pages, attendee communications, and supporting campaign assets
- Partner with Marketing Operations to execute campaigns and workflows that support invitations, registration, attendance, and post-event follow-up
- Partner with Analytics and Program Management to establish consistent tracking, reporting, and measurement for executive engagement programs, aligned with broader marketing standards
Event Execution and Hospitality
- Coordinate operational details across internal teams, agencies, venues, and other partners to ensure programs are delivered reliably and meet our client’s brand and hospitality standards
- Ensure every event delivers a premium, our client on-brand experience appropriate for C-suite and senior executive audiences
- Support on-site event execution as needed
Cross-Functional Collaboration
- Build productive working relationships across Experiential, Sales, Regional Marketing, Demand Generation, Marketing Operations, Analytics, Program Management, and external partners, creating clarity around roles, decisions, dependencies, and next steps
- Communicate proactively and clearly, particularly when tradeoffs, risks, or changes could affect program delivery or the attendee experience
Continuous Improvement and Shared Learning
- Identify risks, dependencies, and execution gaps early; recommend practical solutions and escalate when broader program decisions are needed
- Capture learnings and maintain repeatable playbooks, templates, and operating practices that improve future program delivery
- Use program data, stakeholder feedback, and operational observations to identify opportunities to improve audience targeting, communications, follow-up, and program execution
Are you interested in this position?
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