Digital Marketing Associate

Job Description

REQUIREMENTS

• At least 1 year of experience working with or in Hubspot
• Interest in exploring new tool features and functions to identify ways to streamline work and increase efficiencies.
• Excellent written communication skills and the ability to think critically and creatively
• Demonstrated organizational and interpersonal skills, a positive attitude, and effective collaboration, and problem-solving skills
• Familiarity with technology and the ability to clearly communicate the uses and benefits of technology to organizational operations

RESPONSIBILITIES

• Project manage the editing and production of HubSpot landing pages under the direction of marketing leadership and in coordination with design and business leadership. Make content updates to landing pages, recommend optimizations, track traffic using Google Analytics, etc.
• Make content updates to our client’s Blog and emails both in the United States and in other countries, including updating existing posts, expanding the blog’s tagging to include new publishing channels, updating categories and tagging as needed.
• Build targeted HubSpot lists of nonprofit customers using filters and logic and adhering to the department’s best practices on list naming conventions.
• Ensure the global blog publications have the correct language and/or translation settings.
• Collaborate with the Director of Marketing and Senior Digital Marketing Manager new ways to use Hubspot to increase efficiencies for the team’s marketing work globally
• Adhere to our client’s style guidelines and brand voice while also honoring the brand guidelines of our Technology Partners and appropriate market-specific language and terms.
• Scope includes our Hubspot usage to serve our 230+ markets globally

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