Digital Marketing Assistant

Job Description

REQUIREMENTS

• Proven experience with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, and SEM campaigns.
• Proficiency in social media marketing platforms such as Facebook Business Manager, along with social media management skills.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite applications.
• Knowledge of website content management systems like WordPress; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Excellent copywriting skills with the ability to craft clear, engaging content tailored for diverse audiences.
• Understanding of digital marketing concepts including conversion optimization, performance marketing, and marketing automation.
• Ability to analyze data effectively to measure campaign success and  identify opportunities for improvement.

RESPONSIBILITIES

• Assist in the planning, implementation, and optimization of digital marketing campaigns utilizing SEO tools, Mailchimp, Google Ads, Facebook Advertising, and SEM strategies.
• Continue to build content for the new website.
• Direct affiliate and influencer outreach on socials.
• Manage social media accounts by creating engaging content, scheduling posts, and analyzing performance metrics using social media management platforms.
• Support content creation efforts including copywriting, graphic design using Adobe Creative Suite, and editing images with Adobe Photoshop for various marketing materials.
• Conduct keyword research and utilize SEO best practices to improve website visibility and organic traffic through content management systems like WordPress.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform future marketing strategies.
• Collaborate on email marketing campaigns by developing compelling content and utilizing marketing automation tools to nurture leads and engage customers.

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