Digital Content Strategist

Job Description

REQUIREMENTS

• Are pursuing a degree in Marketing, Communications, Journalism, Business, English, Media, Advertising, Public Relations, or a related field
• Enjoy researching and developing new content ideas
• Have strong writing and editing skills
• Understand how different audiences consume content
• Enjoy social media and digital culture
• Are interested in fintech, banking, stablecoins, blockchain, or technology
• Can explain complicated concepts in simple language
• Have strong attention to detail
• Are comfortable working independently
• Enjoy experimenting and testing new ideas
• Are interested in growth marketing and customer acquisition
• Are comfortable working in an early-stage startup environment

RESPONSIBILITES

• Develop and maintain a comprehensive content strategy
• Research target audiences and identify their financial needs and interests
• Create content themes, pillars, campaigns, and editorial calendars
• Develop ideas for social media, blogs, newsletters, videos, and educational content
• Turn complex fintech and stablecoin concepts into simple, accessible stories
• Write and edit content for different audiences and platforms
• Develop content briefs for designers, video creators, and social media teams
• Research fintech, banking, stablecoins, payments, blockchain, and emerging technology trends
• Monitor competitors and identify content opportunities
• Identify trending topics that can be incorporated into Xanto.Cash campaigns
• Develop SEO-focused content strategies
• Help create educational resources for consumers and businesses
• Support product marketing and product-launch content
• Develop thought-leadership content for company leadership
• Repurpose long-form content into social posts, short videos, threads, and newsletters
• Analyze content performance and identify opportunities for improvement
• Work with the social media team to turn strategic ideas into campaigns
• Collaborate with UX/UI designers on visual storytelling
• Help develop content for different markets and customer segments

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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