Digital Communications & Outreach Specialist

Job Description

REQUIREMENTS

Education: BS/BA in Marketing, Public Relations, Digital Communications, Graphic Design, Information Technology, Media or Studio Arts, or a related field that satisfies both assigned PWS specialties.

Experience: At least two (2) years of demonstrated experience supporting the strategic direction, development, and execution of digital outreach campaigns, and at least two (2) years developing communications materials that build brand/product awareness through targeted media campaigns.

Preferred Qualifications

Hands-on experience with Granicus or comparable Government email-distribution platforms, Microsoft Outlook, email HTML/basic coding, list segmentation, testing, and campaign analytics.

• Experience managing public sector social media calendars, campaign workflows, stakeholder lists, and approval processes.
• Familiarity with Adobe Creative Cloud or other tools used to resize/adapt approved digital assets.
• Federal communications experience and working knowledge of plain-language and Section 508 requirements.
• Experience collaborating with creative, marketing, and writing professionals.

RESPONSIBILITES

Build and transmit approved public-outreach email campaigns in VER’s direct email environment; format content, incorporate graphics, apply basic coding, and test emails before release.

Compile, maintain, segment, and analyze distribution lists by program, topic, audience, or campaign objective while protecting data quality and appropriate use.

Support approximately four to six recurring email campaigns per month, including event announcements/reminders, newsletters, welcome messages, and promotional outreach.

Track open, click-through, unsubscribe, and other available engagement measures; prepare monthly direct-email analytics and recommend optimizations.

Maintain the social media content bank and produce monthly content calendars no later than the 20th for the ensuing month.

Coordinate targeted outreach for employers, HR professionals, public agencies, benefit-granting organizations, and other current/prospective VER users.

Adapt simple digital assets and coordinate with the Graphic Designer for higher-complexity creative production.

Partner with the Strategist and Measurement Specialist to connect channel performance to broader outreach objectives and baseline targets.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

#CrossChannelJobs #JobSearch
#CareerOpportunities #HiringNow
#Employment #JobOpenings
#JobSeekers