Creative Strategist
Job Description
REQUIREMENTS
Deep understanding of gaming ecosystem and market trends
Experience developing media strategies for gaming campaigns
Proficiency with 1st and 3rd party insights tools
Experience conceptualizing gaming activations: live streaming, VoD, social, events, in-game
Comfortable presenting to senior stakeholders and executives
Fluent in Arabic and English
Knowledge of UAE and MENA gaming/media landscape
RESPONSIBILITIES
Develop innovative gaming marketing strategies integrating talent, media, and in-game opportunities for global brands
Translate client briefs into impactful campaign proposals in collaboration with Dubai Media Group
Create strategic responses to RFPs using 1st and 3rd party audience insights tools
Conceptualize gaming activations including live streaming, VoD, social amplification, events, and in-game integrations
Develop media strategies that leverage the gaming ecosystem to deliver against client objectives
Present to senior stakeholders, marketing executives, and at industry showcases
Monitor campaign performance and optimize strategies based on benchmarks
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