Creative Strategist

Strategy
Remote
February 5, 2026
Application ends: May 5, 2026

Job Description

JOB DETAILS


REQUIREMENTS

  • Proven experience creating conversion-focused content for Nigerian audiences
  • Strong copywriting skills (hooks, persuasion, objection handling)
  • Deep understanding of payment-before-delivery objections in Nigeria
  • Must understand hooks, angles, and creative strategy, not just posting
  • Ability to use Meta Ads Library confidently for research and inspiration
  • Ability to explain why a creative will convert
  • Familiar with TOF/MOF/BOF content structuring
  • Comfortable working with performance expectations, not vanity metrics

RESPONSIBILITIES

  • Own creative strategy across all platforms
  • Research competitors weekly using Meta Ads Library, TikTok & Instagram Reels.
  • Develop hooks, angles, and content themes based on buyer psychology
  • Create payment-before-delivery first creatives (trust, reassurance, process transparency)
  • Write high-converting copy: Hooks, Primary texts, Captions, Soft objection-handling copy
  • Plan and manage weekly and monthly content calendars
  • Determine what content is: TOF, MOF, BOF
  • Brief graphic designer/video editor clearly
  • Upload content and manage posting schedules
  • Identify high-performing creatives for ad testing
  • Supply ad-ready creatives weekly to the Media Buyer

Are you interested in this position?


Apply by clicking on the “Apply Now” button below!

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