Content & Copy Lead

Job Description

REQUIREMENTS

• 3+ years writing B2B content — long-form, short-form, email, and web copy
• Demonstrated ability to write in someone else’s voice and maintain it consistently
• Strong portfolio showing range: thought leadership, conversion copy, case studies
• Experience writing for a specific niche or industry (construction, trades, or professional services a strong plus)
• Reliable, consistent producer — you hit deadlines and communicate early when you can’t
• Comfortable working from briefs and taking direction without needing to reinvent the wheel

Nice To Haves

• Experience writing podcast show notes or YouTube descriptions
• Familiarity with HubSpot or Dripify email platforms
• Working understanding of SEO/AEO and how to write content that performs in search and AI answer engines
• Experience in construction, trades, operations consulting, or business coaching adjacent industries

RESPONSIBILITIES

Weekly Content Production

• 1 LinkedIn post per week — operator POV, client story, or framework-based content
• 1 blog post per week — QC and publish the automated SEO/AEO draft, edited to Mike’s voice and a problem-first angle, and own getting it posted on schedule
• Podcast show notes and episode descriptions for each Build To Run episode
• YouTube titles and descriptions aligned to search and click-through optimization
• Social caption creation plus potential for some social management

Website & Funnel Copy

• Website copy across the trampetti.com rebuild — Home, Services and sub-pages, About, Contact, the AI & Automation landing page, plus People360 and CXEO Academy pages
• Landing page copy for lead magnets (including the Owner Load Test assessment), webinar sign-ups, and assessment funnels
• Results page and booking flow copy
• Revisions and updates as strategy evolves

Email & Nurture Sequences

• HubSpot and Dripify email sequence copy — written to brief, updated as directed
• Lead nurture flows from lead magnet through strategy call booking
• Re-engagement and follow-up sequences as needed

Case Studies & Social Proof

• Client transformation case studies — drafted from interview notes or raw input
• Testimonial copy and formatting for web and social use
• Client-facing content for referral and partnership materials

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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