Amazon Brand Manager
Job Description
REQUIREMENTS
- 7+ years of experience in Amazon account management, marketing strategy, or related fields.
- Strong understanding of Amazon Seller Central & Vendor Central, Brand Analytics, or advertising platforms.
- Proven track record of developing and executing growth strategies for Amazon brands.
- Excellent analytical skills with the ability to interpret data and turn insights into actions.
- Exceptional communication and presentation skills for client interactions.
- Ability to lead cross-functional teams and collaborate effectively in a POD structure.
Preferred:
- Experience working in an Amazon marketing agency or e-commerce environment.
- Familiarity with tools like iDerive, Helium 10, DataDive, and Keepa, etc.
- Project management experience with tools like Asana, Monday.com, or Trello.
- Background in developing and optimizing Amazon listings, including keyword research and SEO best practices.
RESPONSIBILITIES
Brand Strategy & Growth
- Develop and implement tailored brand strategies to drive growth, profitability, and market share on Amazon.
- Analyze sales data, advertising performance, and customer insights to identify opportunities for improvement.
- Collaborate with the Advertising and Creative Teams to craft compelling, high-converting listings and advertising campaigns.
- Stay updated on Amazon trends, algorithm changes, and industry best practices to inform strategic decisions
2. Client Relationship Management
- Serve as the primary point of contact for clients, ensuring regular, transparent, and value-driven communication.
- Present performance reports, strategic recommendations, and competitive analyses during bi-weekly or monthly client meetings.
- Proactively identify risks, challenges, and growth opportunities to strengthen long-term client relationships.
3. Cross-Functional Collaboration
- Lead and coordinate tasks with the Brand Support Specialist, Product Data & Listing Specialists, Creative Team members, and the Operations Coordinator within the POD.
- Ensure seamless collaboration across roles to execute tasks efficiently and meet deadlines.
- Partner with the Reporting Analytics Specialist to analyze performance trends and recommend data-driven actions.
4. Performance Monitoring & Reporting
- Monitor key performance indicators (KPIs) such as sales, conversion rates, ACoS, and ROAS to evaluate brand performance.
- Use tools like Amazon Seller Central, iDerive, and Brand Analytics to track performance and identify areas for improvement.
- Provide clients with clear, actionable insights and performance narratives through customized reports and dashboards.
5. Process Improvement & Innovation
- Identify and implement process improvements to enhance team productivity and efficiency.
- Work with the Operations Coordinator to refine workflows and task management systems.
- Advocate for new tools, tactics, and techniques to improve POD performance and deliver superior client results.
Key Performance Indicators (KPIs)
- Revenue growth and profitability across assigned brands.
- Client satisfaction and retention rates.
- Performance improvements in key metrics (e.g., CTR, CR, ROAS, TACoS).
- Timeliness and accuracy of deliverables.
- Cross-functional collaboration effectiveness and POD productivity.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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