Ad Optimization Specialist

Job Description

REQUIREMENTS

• 2–4 years of hands-on experience in Ad Ops, Technical Account Management, or programmatic Customer Success.
• Deep, practical knowledge of Google Ad Manager (GAM).
• Fluency in both Portuguese and English (verbal and written) for client communication and internal collaboration.
• Advanced Excel skills with the ability to turn complex data into clear executive summaries.
• Experience working within header bidding environments.

RESPONSIBILITIES

• Configure, test, and manage end-to-end ad stacks within Google Ad Manager (GAM) and header bidding environments.
• Analyze publisher inventory to implement layout and stack adjustments that maximize revenue and yield.
• Drive product adoption by ensuring all applicable PubGuru technology features are fully activated for partners.
• Conduct regular performance reviews (weekly, monthly, and annual) to identify macro trends and explain revenue shifts.
• Act as a strategic advisor to LATAM publishers, translating complex programmatic data into actionable business growth strategies.
• Perform daily quality checks on placements and monitor critical metrics like CPM, Page RPM, and Session RPM.
• Audit publisher sites and demand partners to ensure strict compliance with Google policies and prevent ad interruptions.
• Collaborate with Solution Engineers and technical support to troubleshoot complex technical errors or anomalies.

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