Senior Associate, PR
Job Description
REQUIREMENTS
- 2-4 years of experience in a public-facing writing role — PR, communications, journalism, content marketing, or wealth management marketing
- Demonstrated ability to write publishable copy on a deadline; a portfolio of published or placed work
- Comfort interpreting and relaying data accurately (think: percentage versus point; median versus mean) and the discipline to check a number before it goes to a reporter
- Working fluency with spreadsheets; ability to take a raw dataset and find the story in it without hand-holding
- Familiarity with personal finance, fintech, wealth management, or financial advisory subject matter
- Ability to engage target demographics and maximize exposure on LinkedIn and X
- Familiarity with LLMs across multiple use cases — research, drafting, editing, and workflow automation
- Familiarity with SEO fundamentals, particularly as they relate to earned backlinks and referring domain authority
- Basic video and graphic editing with tools like Canva
- A thorough, thoughtful, and curious researcher who works independently and ships on schedule
Preferred:
- Experience pitching cold and building reporter relationships from a standing start
- Experience producing original research or data-driven editorial at volume
- Experience operating in a compliance-reviewed environment (financial services, healthcare, legal) and managing content through an approval workflow
- Familiarity with media monitoring, outreach, or list-building software (e.g., Yesware, Cision, Muck Rack)
- Familiarity with AI answer-engine visibility and how brands are cited in LLM outputs
RESPONSIBILITES
- Brand Journalism
- Write several original data studies per month, from hypothesis and data sourcing through final draft
- Pitch data studies to trade, financial, and consumer press; track and log placements
- Edit data studies produced by other team members for accuracy, clarity, and pitch-readiness
- Interpret and represent data accurately – including in follow-up conversations with reporters
- Digital Reputation
- Track comments and feedback regarding our client’s brand across the web. Work with Compliance to draft replies to both consumers and financial advisor customers.
- Facilitate online dialog among financial advisor customers in high visibility forums such as Reddit regarding SmartAsset products and services
- Social Media
- Own content creation, publishing, and performance tracking for our client’s X and LinkedIn presence
- Adapt data studies and company news into channel-native formats for a wealth management audience
- Report on engagement and reach; identify what is working and reallocate effort accordingly
- Corporate Communications
- Environmental scanning: monitor competitor announcements, trade press narratives, regulatory developments, and industry conversation; surface findings to the PR and marketing teams on a regular cadence
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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