Lead Generation Specialist

June 20, 2026
Application ends: September 18, 2026

Job Description

REQUIREMENTS

  • Proven experience in B2B sales, telemarketing, or inside sales with a focus on helping cultivators solve labor and production bottlenecks while securing recurring service agreements and partnership contracts.
  • The ideal candidate understands cultivation operations, can speak confidently with owners, directors of cultivation, and operations managers, and is comfortable selling six-month and annual service partnerships rather than one-time trimming projects.
  • Strong negotiation skills with the ability to influence decision-makers effectively
  • Excellent communication skills in English, both verbal and written, with a professional and engaging demeanor
  • Familiarity with CRM software such as Hubspot or similar platforms for managing customer data and sales pipelines
  • Knowledge of marketing principles and outbound calling strategies to optimize lead generation campaigns
  • Ability to conduct warm calling with a customer-centric approach that fosters trust and rapport
  • Experience in customer service environments that require active listening, problem-solving, and clear articulation of solutions

RESPONSIBILTIES

  • Conduct outbound calling campaigns to generate new business opportunities and expand the client base
  • Engage potential clients through warm calling techniques, establishing rapport and understanding their needs
  • Qualify inbound inquiries and leads by assessing their fit with our solutions and recording detailed information in CRM software
  • Collaborate with marketing teams to develop targeted outreach strategies that maximize lead generation efforts
  • Utilize CRM tools such as Hubspot to track interactions, update lead status, and manage follow-up activities efficiently
  • Develop a deep understanding of our services to effectively communicate value propositions during calls
  • Support business development initiatives by identifying potential markets and prospects for future outreach

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