Text Recruiting: SMS and Messaging Apps for Candidate Communication

Text messaging has transformed from an emerging recruitment tactic into an essential communication channel. With 98% open rates within three minutes of delivery and 45% response rates compared to 6% for email, text recruiting delivers unmatched engagement for time-sensitive hiring needs. Candidates increasingly expect mobile-first communication, particularly for initial outreach, interview coordination, and quick updates throughout the hiring process.

This comprehensive guide provides talent acquisition professionals with strategic frameworks, platform selection criteria, message templates, compliance requirements, and optimization techniques to implement effective text recruiting programs that respect candidate preferences while accelerating hiring outcomes.