Social Media Marketing Specialist

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or related field
• 1–3+ years of experience in social media marketing or digital marketing
• Hands-on experience with social media platforms and tools
• Basic knowledge of paid ads and analytics tools
• Strong creativity and communication skills

Key Skills:

• Content Creation & Storytelling
• Social Media Strategy & Planning
• Data Analysis & Insights
• Creativity & Trend Awareness
• Communication & Community Management
• Time Management & Multitasking

RESPONSIBILITIES

1. Social Media Strategy

• Develop and implement social media strategies aligned with business goals
• Identify target audiences and plan content to engage them effectively
• Stay updated on trends, algorithms, and platform updates

2. Content Creation & Management

• Create, curate, and schedule engaging content (posts, reels, stories, videos)
• Maintain a consistent brand voice across all platforms
• Coordinate with designers and content creators

3. Platform Management

• Manage accounts on platforms such as Instagram, Facebook, LinkedIn, and X (Twitter)
• Monitor comments, messages, and interactions
• Respond to inquiries and build online community engagement

4. Campaign Execution

• Plan and run paid and organic campaigns
• Collaborate with marketing teams for promotions and product launches
• Optimize campaigns for reach, engagement, and conversions

5. Analytics & Reporting

• Track performance metrics (reach, engagement, conversions)
• Analyze data and generate insights
• Prepare regular performance reports and suggest improvements

6. Influencer & Collaboration Management

• Identify and collaborate with influencers and brand partners
• Manage partnerships and campaign deliverables

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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