Senior Product Marketing Expert

Job Description

REQUIREMENTS

• 6 to 9 years of marketing experience
• At least 3 years in crypto, fintech, or Web3
• Proven track record of owning end-to-end product launches
• Experience in a full-stack product marketing role
• Strong proficiency with data, attribution models, and funnel metrics
• Excellent written communication skills for briefs and social copy
• Bilingual in English and Mandarin preferred

Preferred

• Experience marketing financial products to TradFi-adjacent audiences
• Familiarity with RWA, tokenized securities, or structured products
• Prior experience at a top-tier exchange (Binance, Coinbase, OKX, Kraken)
• Experience running campaigns in regulated markets (EU MiCAR, UAE VARA)
• Active on-chain presence and understanding of DeFi ecosystems
• Proficiency in analytics tools like Amplitude, Mixpanel, or Dune

RESPONSIBILITIES

• Own go-to-market strategy for major product launches across platform pillars including RWA, TradFi, Earn, and payment innovations
• Define positioning and messaging for new features and market segments in partnership with Product and Brand teams
• Develop and lead integrated campaign strategies across acquisition, activation, and retention channels
• Set, track, and report on marketing KPIs including product adoption, ROAS, and brand sentiment
• Build and maintain competitive intelligence against exchanges and fintech platforms
• Drive community and KOL strategies to build credibility with both crypto natives and mainstream users
• Collaborate with BD and ecosystem partners on co-marketing and joint launches
• Partner with Creative teams to produce high-quality, on-brand assets

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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