Senior Manager – Branding and Marketing – Real Estate

Job Description

JOB DETAILS

REQUIREMENTS

* A degree in Marketing, Communications, or a related field.
* Prior marketing / branding experience in Real Estate in UAE
* Strong communication and interpersonal skills with the ability to effectively engage stakeholders at all levels
* Strong analytical, organizational, and strategic thinking abilities
* Proficiency in branding tools and software, including Adobe Creative Suite
* Strong project management skills with the ability to oversee multiple branding initiatives simultaneously
* Creative and innovative mindset to develop unique branding strategies and solutions
* Ability to adapt to changing market conditions and adjust branding strategies

RESPONSIBILITIES

* Develop and execute integrated branding and marketing strategies that align with business objectives and amplify brand identity, leveraging market insights and industry trends.
* Define and articulate the brand vision, proposition, and messaging to internal and external stakeholders, ensuring relevance and competitiveness in target markets.
* Lead annual planning and budgeting for branding and marketing activities across all channels.
* Own the full campaign lifecycle, from ideation and strategy, through production, execution, and post-launch analysis.
* Establish campaign goals, KPIs, target audiences, messaging, timelines, and channel mix; ensure alignment with overall brand and marketing objectives.
* Manage multi-channel campaign launches across digital (social, web, email), offline (events, OOH), and PR, ensuring on-time, on-budget, and high-standard delivery.
* Analyze campaign performance, extract insights, and drive continuous improvement through data-driven recommendations and agile reallocation of resources
* Maintain and evolve comprehensive brand guidelines to ensure consistent brand representation across all touchpoints
* Oversee major branding and marketing events, including product launches, conferences, sponsorships, and community engagement activities

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