Senior Brand & Marketing Manager
Job Description
REQUIREMENTS
- 6–9 years of experience in brand management or marketing with a track record of campaign ownership.
- Deep experience in consumer-facing industries such as F&B, retail, lifestyle, or hospitality.
- Proven ability to execute marketing across multiple markets or locations simultaneously.
- Exceptional English copywriting skills; Arabic language proficiency is highly preferred.
- Proficiency in digital marketing tools including Meta Business Suite and Google Analytics.
- Experience managing marketing budgets and optimizing spend for commercial impact.
Preferred
- Familiarity with creative tools such as Adobe Illustrator or Photoshop.
- Experience building and managing large-scale influencer programs and brand collaborations.
RESPONSIBILITIES
- Lead and execute integrated marketing campaigns across digital, social, content, influencer, PR, and partnerships.
- Shape the overall marketing strategy by providing market knowledge and consumer insights to leadership.
- Develop and oversee monthly content calendars and social media strategies to ensure a consistent brand voice.
- Protect brand identity across all digital and physical touchpoints across multiple locations.
- Build and manage relationships with media partners, influencers, and external collaborators in the UAE market.
- Write and oversee marketing copy in English and Arabic for campaigns and customer communications.
- Brief and manage external agencies, creative freelancers, and production teams to deliver on-brand work.
- Track, analyze, and report on campaign performance using data to identify growth opportunities.
- Manage marketing budgets with a commercial mindset, tracking spend and linking investment to measurable outcomes.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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