Sales Director 

August 28, 2026
Application ends: November 25, 2026

Job Description

REQUIREMENTS

  • Bachelor’s / Master’s Degree in Business, Commerce, Marketing or related discipline.
  • 12–18+ years of progressive FMCG / Consumer Goods experience, with significant UAE / GCC exposure.
  • Minimum 5–7+ years in a senior sales / commercial leadership role such as Sales Director, Commercial Director, Head of Sales, Business Unit Head or equivalent.
  • Proven track record in managing UAE sales, distribution and commercial operations.
  • Strong Modern Trade and Key Account experience is essential; exposure to Specialty Retail and Pharmacy is highly preferred.
  • Experience with Personal Care, Baby Care, Mother Care, Home Care, Beauty & Cosmetics, Consumer Healthcare or OTC categories is strongly preferred.
  • Experience managing premium / international brands and Principals is an advantage.
  • Strong commercial expertise in JBP, negotiations, pricing, trade investment, forecasting and profitability management.
  • Strong analytical skills with advanced MS Excel and working knowledge of ERP / CRM / sales reporting systems.
  • Excellent leadership, negotiation, communication and stakeholder management skills.

RESPONSIBILITES

  • Develop and execute the UAE Sales & Commercial Strategy, Annual Business Plan, Sales Budget and Revenue Targets.
  • Drive profitable growth across brands, channels, customers and regions.
  • Lead sales and distribution operations and strengthen numeric/weighted distribution, availability, visibility and market coverage.
  • Develop and manage strategic relationships with Modern Trade, Key Accounts, Specialty Retailers and Pharmacy Chains.
  • Lead Joint Business Planning (JBP), commercial negotiations, pricing, trading terms, promotions, listings and customer investments.
  • Develop channel-specific strategies and identify new customers, markets and business opportunities.
  • Manage sales forecasts, pricing, margins, trade investment and commercial profitability / P&L.
  • Work with Marketing and Trade Marketing to drive effective promotions, brand activation and ROI-focused commercial execution.
  • Partner with Supply Chain and Finance to improve forecast accuracy, stock availability, inventory management and working capital.
  • Lead, coach and develop a high-performing sales organisation with clear KPIs and accountability.
  • Maintain strong relationships with Principals / Suppliers, Market and strategic customers.
  • Provide senior management with market intelligence, competitive insights, business performance and growth recommendations/reports.

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