Regional Sales Manager

August 26, 2026
Application ends: November 23, 2026

Job Description

REQUIREMENTS

  • Bachelor’s degree in any discipline.
  • 10+ years of FMCG sales experience, preferably in a field-sales, distribution or route-to-market environment.
  • Experience managing large sales teams, territories and customer networks.
  • Strong track record in achieving sales targets, revenue growth, distribution and market expansion.
  • FMCG experience across Beverages, Food, Consumer Goods, Personal Care, Retail or similar sectors is acceptable.
  • Experience in Home & Office Delivery / Direct Distribution will be an advantage but is not mandatory.
  • Strong understanding of sales operations, distribution management, collections and customer relationship management.
  • Proficiency in POS systems and Microsoft Office; strong Excel/reporting skills preferred.
  • Excellent leadership, communication, presentation, negotiation and problem-solving skills.
  • UAE Driving License is required.
  • Self-motivated, commercially driven, customer-focused and capable of working in a target-oriented environment.
  • Strong ability to communicate and influence stakeholders at different organizational levels.

RESPONSIBILITES

  • Lead and manage sales operations across assigned territories to achieve revenue, volume and market-share targets.
  • Drive sales growth and maximize distribution and market penetration across the assigned area.
  • Set sales targets for Sales Supervisors / Assistant Regional Managers and monitor achievement against budget.
  • Allocate territories, routes and customer segments effectively to optimize sales coverage.
  • Develop and implement sales strategies, plans and initiatives to achieve business objectives.
  • Lead, coach and motivate the sales team to improve productivity, performance and target achievement.
  • Monitor distribution coverage, customer acquisition, retention and market development.
  • Build, maintain and expand relationships with key customers and major accounts.
  • Monitor customer aging, collections and company assets in coordination with the sales team.
  • Ensure on-time delivery and service excellence to customers.
  • Handle key customer complaints and ensure timely resolution, with zero major issues pending.
  • Monitor Daily Sales Outstanding (DSO), collections and overall customer credit exposure.
  • Analyze sales, distribution, attendance, adherence and productivity reports and take corrective actions where required.
  • Review territory and customer performance to identify opportunities for growth and improved profitability.
  • Ensure sales teams comply with company policies, procedures, dress code, driving standards and code of conduct.
  • Promote a strong health, safety and environmental culture and support HSSE initiatives.
  • Ensure compliance with all applicable Health & Safety rules and regulations.
  • Continuously evaluate and optimize sales operations to improve efficiency and cost effectiveness.
  • Ensure achievement of revenue, market share and volume targets in line with department objectives.

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