Regional Sales Manager
Job Description
REQUIREMENTS
- Bachelor’s degree in any discipline.
- 10+ years of FMCG sales experience, preferably in a field-sales, distribution or route-to-market environment.
- Experience managing large sales teams, territories and customer networks.
- Strong track record in achieving sales targets, revenue growth, distribution and market expansion.
- FMCG experience across Beverages, Food, Consumer Goods, Personal Care, Retail or similar sectors is acceptable.
- Experience in Home & Office Delivery / Direct Distribution will be an advantage but is not mandatory.
- Strong understanding of sales operations, distribution management, collections and customer relationship management.
- Proficiency in POS systems and Microsoft Office; strong Excel/reporting skills preferred.
- Excellent leadership, communication, presentation, negotiation and problem-solving skills.
- UAE Driving License is required.
- Self-motivated, commercially driven, customer-focused and capable of working in a target-oriented environment.
- Strong ability to communicate and influence stakeholders at different organizational levels.
RESPONSIBILITES
- Lead and manage sales operations across assigned territories to achieve revenue, volume and market-share targets.
- Drive sales growth and maximize distribution and market penetration across the assigned area.
- Set sales targets for Sales Supervisors / Assistant Regional Managers and monitor achievement against budget.
- Allocate territories, routes and customer segments effectively to optimize sales coverage.
- Develop and implement sales strategies, plans and initiatives to achieve business objectives.
- Lead, coach and motivate the sales team to improve productivity, performance and target achievement.
- Monitor distribution coverage, customer acquisition, retention and market development.
- Build, maintain and expand relationships with key customers and major accounts.
- Monitor customer aging, collections and company assets in coordination with the sales team.
- Ensure on-time delivery and service excellence to customers.
- Handle key customer complaints and ensure timely resolution, with zero major issues pending.
- Monitor Daily Sales Outstanding (DSO), collections and overall customer credit exposure.
- Analyze sales, distribution, attendance, adherence and productivity reports and take corrective actions where required.
- Review territory and customer performance to identify opportunities for growth and improved profitability.
- Ensure sales teams comply with company policies, procedures, dress code, driving standards and code of conduct.
- Promote a strong health, safety and environmental culture and support HSSE initiatives.
- Ensure compliance with all applicable Health & Safety rules and regulations.
- Continuously evaluate and optimize sales operations to improve efficiency and cost effectiveness.
- Ensure achievement of revenue, market share and volume targets in line with department objectives.
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