Product Marketing Manager, Bridge/Stablecoins

Job Description

REQUIREMENTS

• 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting
• Ability to be agile and thrive in a fast-paced and dynamic environment
• Experience in working in businesses that offer API-based products, fintech and crypto experience is a plus
• Action-oriented and comfortable moving forward without clear guidelines or instructions
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences
• Strong analytical skills and a data-driven mindset for decision-making
• Strong cross-functional relationship builder at all levels of an organization

RESPONSIBILITES

• Own the end-to-end product marketing strategy for Open Issuance, Orchestration and FX, including messaging, positioning, ICP definition, sales enablement, and demand generation campaigns
• Drive go-to-market for product expansions (new currencies, corridors, pricing improvements), ensuring GTM teams have the right positioning, playbooks, and enablement content from day one
• Build and maintain competitive positioning in a crowded market, clearly articulating Bridge’s differentiation to the right developer and customer segments
• Lead marketing for product releases and launches across your product areas, coordinating with product, comms, content, and demand gen
• Create and maintain sales and marketing assets (case studies, solution pages, pitch decks, one-pagers, enablement and trainings) that drive pipeline conversion
• Act as a liaison between Bridge and our client’s product marketing to bring connectivity across the marketing strategy for both parts of the business
• Flex into other Bridge marketing needs as they arise, supporting the broader team during peak moments

Are you interested in this position?

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