Product Marketing Manager

Job Description

REQUIREMENTS

• 5 or more years of relevant work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
• Experience in product marketing, growth marketing, consumer app marketing, loyalty/benefits marketing, or a related field.
• Experience in payments, financial services, fintech, digital wallets, loyalty & rewards, or other consumer-facing B2C/B2B2C environments.
• Demonstrated ability to translate product capabilities and consumer insight into clear, compelling, growth-oriented campaigns and content.
• Strong written, verbal, and presentation skills with experience creating materials for consumer, issuer/partner, and internal executive audiences.
• Experience collaborating across product, regional marketing, partner/issuer, and creative/media teams in a matrixed organization.
• Strong organizational and project management skills with the ability to manage multiple portfolios and market priorities simultaneously.
• Ability to influence stakeholders, navigate ambiguity, and drive initiatives forward without direct authority.
• Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.
  

Preferred

• 6 or more years of work experience with a Bachelor’s Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Strong knowledge of the CEMEA payments ecosystem, including issuers, benefits/loyalty programs, and emerging-market consumer app growth (Africa, Middle East, or comparable markets).
• Experience running consumer app growth funnels (acquisition, activation, retention) with ownership of KPIs such as downloads, MAU, and active-rate conversion.
• Experience with benefits marketing, loyalty programs, or working in a two-way operating model with Product to prioritize customer-facing offerings.
• Experience developing DTC and B2B2C toolkits, issuer/partner enablement content, launch materials, or editorial content strategies.
• Experience working closely with product managers, regional marketing teams, and creative/media agencies to localize global platforms for market relevance.
• Ability to interpret consumer and app performance data to inform campaign and content decisions.
• Strong business judgment and ability to balance brand consistency, market relevance, and commercial/growth outcomes.

RESPONSIBILITES

• Own the marketing plan for our client’s consumer apps growth, driving app downloads and MAU through DTC and issuer-led (B2B2C) campaigns.
• Prioritize all CEMEA benefits across five pillars (Travel, Dining, Wellness, Entertainment, Sports) and translate sourced benefits into GTM plans that maximize cardholder awareness and redemption.
• Build and maintain the editorial strategy and guidelines for Visa’s consumer apps across CEMEA markets, and support regional and market-specific launch plans for any upcoming app launches
• Translate consumer behavior data into sharper campaign and content decisions across the funnel, working closely with Media and Creative teams to maximize app performance.
• Partner with regional marketing, issuer teams, and creative/media agencies to localize global toolkits, campaign platforms, and content into market-relevant activation.
• Support product and campaign launches through messaging development, sales/issuer enablement content, and go-to-market sequencing.
• Leverage AI tools and modern workflows to accelerate research, analysis and reporting, while maintaining high standards of accuracy and market relevance.

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