PR & Communications Manager

Job Description

REQUIREMENTS

• Minimum 5 years’ experience in luxury hospitality PR or within a luxury brand/leading PR agency, preferably Dubai-based with strong UAE and regional media networks.
• Proven expertise in managing media, influencers, and partnerships within the luxury sector.
• Excellent writing and storytelling skills, with a keen understanding of tone of voice, brand positioning, and image.
• Confident communicator with strong media knowledge and relationship management capabilities.
• Creative, proactive, and innovative mindset, with the ability to craft compelling stories and adapt to a dynamic media landscape.
• Fluent in English (Arabic is a plus), with strong interpersonal, organizational, time management, and problem-solving skills.

RESPONSIBILITIES

• Develop and execute an integrated PR and communications strategy aligned with business objectives and brand positioning, in collaboration with the Marketing & Communications Director, including a year-round activity calendar across key markets.
• Build and maintain strong relationships with media, influencers, and key opinion leaders, while managing media inquiries, press trips, interviews, PR shoots, and brand-aligned partnerships.
• Lead community outreach and CSR initiatives, represent the hotel at industry events and social functions, and oversee the planning and execution of the hotel’s event strategy.
• Create and manage high-quality PR content (press releases, kits, bios, invitations) and announcements, ensuring consistency in messaging, storytelling, tone of voice, and brand image across all channels.
• Monitor, analyse, and report PR performance, including post-project evaluations, providing insights and recommendations to optimize future campaigns and activities.
• Manage PR agencies and corporate communications alignment, while leading, developing, and supporting team members to ensure high performance and collaboration.

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