Marketing Director

Job Description

REQUIREMENTS

– 5+ years in marketing with at least 2 in a leadership role, ideally at a fintech, SaaS, or consumer startup

– Proven track record growing a product through performance marketing and organic channels

– Strong understanding of trading, investing, or financial products (you do not have to be a trader, but you need to speak the language)

– Hands-on experience with paid acquisition, SEO, content, and lifecycle marketing

– Comfort with analytics tools and a habit of making decisions from data

– Excellent writing and storytelling skills

– Scrappy, fast-moving, and comfortable owning outcomes in a startup environment

Nice to Have

– Experience marketing to retail investors or active traders

– Background in community-led or content-led growth

– Familiarity with compliance considerations in financial marketing

RESPONSIBILITIES

– Own the full marketing strategy across paid, organic, content, email, and social

– Build and manage performance marketing campaigns and report on CAC, LTV, and ROAS

– Grow our client’s presence in trading communities (Reddit, Discord, YouTube, X, and finance media)

– Develop content that educates traders and drives signups, from SEO articles to short-form video

– Lead lifecycle and email marketing to improve activation, conversion, and retention

– Partner with product and engineering to launch features and translate them into clear value

– Manage influencer, affiliate, and partnership programs

– Hire and lead a marketing team as we scale, and manage agencies and contractors

– Set goals, track metrics, and make data-driven decisions on where to invest

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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