Director of Digital Marketing and Content

Job Description

REQUIREMENTS

· Have experience in digital marketing and content creation.

· Have experience with paid and organic content.

· Have experience working with healthcare content.

· Be able to work independently and as part of a team.

· Have a history of proven success in a similar position.

· Be able to work with:

o Social media platforms

o Canva

o Squarespace

o Google Suite

o Word

o Excel

o PowerPoint

o Dropbox

o Zoom

RESPONSIBILITIES

● Create and implement B2B marketing strategy to optimize organic and paid marketing efforts.

● Managing social media accounts including LinkedIn, Instagram, and Facebook

○ Schedule content.

○ Monitor activity, interaction, and correspondence with the TruMont page.

○ Review page analytics and key indicators of content performance.

● Creating organic content for social media channels

○ Monthly content calendar for LinkedIn, Instagram and Facebook as well as monthly website blog.

○ Implement content strategy to optimize engagement and traffic to social media pages and website.

● Recording monthly social media analytics for all platforms (LI, IG, FB, and website) and adjusting content strategy based on results.

● Managing Squarespace website (monitor and update as needed). Including but not limited to:

○ Update content under the ‘News & Updates’ tab.

○ Minor changes to outdated info or assets.

● Creating additional marketing content as needed including press releases, testimonial interviews, supplemental videos, etc.

● Creating engaging assets for paid LinkedIn ads.

● Managing the release of ads on LinkedIn’s Ad Campaign Hub with appropriate audience, objective, and campaign details.

● Creating and editing paid advertising content (including but not limited to website banner ads and e-newsletter placements).

● Managing relations with external teams to run ads.

● Analyzing and recording performance metrics for paid advertising efforts.

● Monitoring the industry and recognizing marketing opportunities to improve exposure as well as thought leadership.

● Leading quarterly meetings to review the results of marketing strategy.

Are you interested in this position?

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