Digital Marketing Specialist

Job Description

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field, with a strong focus on digital strategies.
• 1-3 years of relevant experience in digital marketing, preferably within a similar industry.
• Certifications in Google Ads and Google Analytics to demonstrate proficiency in digital marketing tools.
• Experience with content management systems (CMS) and email marketing platforms for effective campaign execution.

RESPONSIBILITIES

• Develop and implement targeted digital marketing campaigns across various platforms to drive brand awareness and engagement.
• Analyze performance metrics using tools like Google Analytics, adjusting strategies based on data-driven insights to enhance ROI.
• Create compelling content strategies that resonate with target audiences, ensuring consistency in brand messaging across all channels.
• Manage social media accounts, curating content and engaging with followers to foster a vibrant online community.

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