Digital Marketing Operations Specialist

Job Description

REQUIREMENTS

• The ideal candidate has 2-3 years of experience in digital marketing, marketing operations or a related field. In addition, this position requires:
• Experience setting up and managing advertising in paid social, Meta, display, CTV, and LinkedIn.
• Experience with WordPress, including page builders like Divi or Elementor.
• Experience with Google Business Profile management or local listings platforms.
• Familiarity with reputation management tools or review monitoring platforms is a plus.
• Strong organizational skills with the ability to manage multiple locations and projects simultaneously.
• Excellent attention to detail—you notice when something is inconsistent or out of place.
• Clear written communication skills, particularly for crafting professional review responses.
• Proficiency in Excel or Google Sheets for tracking and reporting.
• Comfortable working with creative teams and managing asset workflows.
• Experience in healthcare, veterinary, or multi-location businesses is a plus.

RESPONSIBILITIES

• Support campaign launches for our client, VetRad, and Veterinary Eye Institute by coordinating asset handoffs to agencies and internal stakeholders.
• Work with recruiting team on marketing initiatives to build a strong employer brand presence for attracting top veterinary specialists.
• Monitor ad campaign performance across channels including paid search, paid social, display, and CTV, make real-time adjustments as needed, and document campaign insights that can level up our digital strategy.
• Traffic creative requests between internal teams, agencies, and vendors, ensuring clear briefs and timely delivery.
• Route assets through review and approval workflows, tracking feedback and version control.
• Publish new pages, blog posts, and content updates to the website using WordPress.
• Ensure published content follows brand standards, formatting guidelines, and SEO best practices.
• Coordinate with the website team to manage the content calendar and prioritize updates.
• Manage hospital location pages and team member bios, ensuring service offerings and team information remain current.
• Troubleshoot basic formatting or display issues and coordinate with web development for more complex fixes.
• Monitor and respond to online reviews across Google, Yelp, Facebook, and other platforms, following brand guidelines and escalation protocols.
• Track review volume, ratings, and sentiment trends across the hospital network and report on reputation health.
• Support initiatives to generate positive reviews and improve overall ratings.
• Analyze online reputation sentiment to suggest areas of opportunity based on insights.
• Maintain and update Google Business Profiles across all 46 hospital locations, ensuring accuracy of hours, services, photos, and contact information.
• Manage listings on secondary directories and ensure NAP (name, address, phone) consistency across platforms.
• Coordinate listing updates for new hospital openings, relocations, or changes in services.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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