Customer Insights Analyst
Job Description
JOB DETAILS
REQUIREMENTS
- At least 2 years of experience in Market Research/Customer Insights with Bachelor’s degree
- Experienced in data analysis and collection tools such as Power BI, Excel, SPSS, Qualtrics and/or similar
- Develop mailing lists for surveys and notifications using internal database for appropriate targeting and modeling
- Utilize Excel to pull and sort data: pivot tables & charts, complex sorts, VLOOKUP, INDEX + MATCH, conditional formatting, etc.
- Analysis and visualization of quantitative data (e.g., charting and analyzing survey results, statistical significance)
- Ability to program survey tools in research software (using Qualtrics preferably)
- Responsibility for project timelines, milestones, and client communication
- Proficient in coordinating and managing multiple projects and stakeholders
- Ability to stay organized, meet timelines and keep various teams updated
- Ability to communicate the various complexities of the customer experience in a way that motivates design improvements and drives change
- Ability to build strong working relationships with cross-functional teams
- Ability to work collaboratively within a team to support varying priorities
- Ability to learn various aspects of the company to advocate and represent Market Insights across the business
- Curious and driven to understand data, trends and diagnose gaps in performance
- Understanding of, or willingness to learn, best practices in research methodology as it applies to customer experience design, as well as knowledge of key business functions like product development, customer service, operations, marketing and communication, sales enablement, technology, and process
RESPONSIBILITIES
- Executes within the Customer Insights to define and refine research plans, which could include interview guides, questionnaire design, survey tools, SME conversations, surveys and more
- Partners with Marketing and Sales stakeholder teams to support insights needs and analysis
- Serves as the team’s steward of insights and liaison to drive delivery of strategic programs across the organization
- Collaborate with Digital Operations and Technology teams for executing quantitative research
- Conduct research and statistical analyses; work with large data sets to predict and test statistical market patterns
- Provide clear, data-driven insights to support business and operational decisions
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