Corporate Brand And Communications Coordinator

Job Description

REQUIREMENTS

– Bachelor’s degree in Marketing, Communications, Business (or similar)
– Minimum 5+ years’ experience in brand management, corporate communications or marketing (multi-market exposure preferred)
– Strong copywriting capabilities (including executive-level messaging)
– Excellent communication skills in English, French and Arabic (written and spoken)
– Proven experience delivering integrated marketing and communications campaigns
– Strong understanding of brand governance, messaging frameworks and brand architecture
– Confident agency management experience (creative + media)
– Strong analytical skills, with experience measuring campaign impact, KPIs and ROI
– Exposure to African markets is highly beneficial

RESPONSIBILITIES

Brand Management
– Act as brand steward, ensuring brand identity and reputation are protected across all markets
– Ensure consistent use of brand guidelines across campaigns and touchpoints
– Translate brand strategy into messaging and value propositions for affiliates
– Identify and share best practices across markets to support continuous improvement

Communications Strategy & Campaign Management
– Develop and implement integrated communications strategies across the organisation
– Oversee communication campaigns for brand, products, and services
– Manage external creative and media agencies to ensure high-quality output and brand alignment
– Support affiliate marketing teams in delivering communications aligned with global objectives
– Provide guidance to internal marketing operations support functions to ensure consistent execution

Planning, Measurement & Governance
– Monitor and review communications plans and performance quarterly
– Ensure strong measurement and reporting to track ROI and KPIs
– Support affiliates in optimising channel mix, budgets, and communication plans
– Coordinate reviews with affiliates to share insights and improve outcomes

Process & Stakeholder Coordination
– Support implementation of standardised communication processes and guidelines
– Lead and support global brand projects across affiliates
– Strengthen collaboration between corporate and local marketing teams

Executive Communications Support
– Provide communications and branding support to senior leadership as needed
– Assist with preparation of key messaging, statements, and sensitive communications
– Support executive-level communications in line with brand standards and governance frameworks
– Act as a trusted communications partner for reputation management support

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