Coordinator, Field Marketing

Job Description

REQUIREMENTS

• 2+ years of experience in Digital Marketing, Media or E-Commerce
• Highly motivated, goal-oriented, creative, self-starter with exceptional prioritization
• Strong time management and organizational skills, including the ability to effectively and competently handle multiple projects simultaneously
• Flexibility and ability to quickly adapt to changes and new technologies
• Ability to work in a highly-matrixed organization
• Excellent interpersonal and written communications skills
• Must be able to function at a fast pace in a service-oriented environment
• Proven ability to impact and work with all levels of the organization
• Build relationships and work effectively with numerous departments at the corporate office
• Ability to travel is needed for in-person team meetings and company events.

RESPONSIBILITIES

• Assist Field Marketing Managers with executing digital marketing programs for the opt-in program hotels with a heavy emphasis on the daily management of hotel websites, landing pages, mobile presence and third-party business and paid media listings.
• Share local marketing and brand best practices with hotels to help drive positive business results
• Serve as a liaison for properties regarding questions about corporate marketing tools, programs, campaigns and brand standards
• Regularly attend team and cross-functional calls to better understand business needs and competition for properties and cluster regions
• Provide ongoing support to all hotels to optimize online hotel presence, with a particular focus on growing book direct revenue and channel mix.
• Coordinate with FM-preferred vendors and partners to ensure quality execution of local marketing tactics.
• Assist in compiling reporting for key stakeholders, including KPIs, comparative scorecards, summarization of performance and future recommendations and action items.
• Provide ongoing training to property marketing teams. Optimize training manuals, guidance and instruction on how to utilize our digital marketing platforms and tools to optimize digital activities and revenue performance
• Support administrative duties and special projects or tasks as assigned
• Ensure property marketing programs and initiatives are accurate, complete, timely and align closely with corporate and brand strategic priorities

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