Content Writer

Job Description

REQUIREMENTS

Experience

• Four or more years writing published business, technical or editorial content for a professional audience, with a portfolio that can be read rather than described
• Experience in the renewables industry is required. Energy storage experience is strongly preferred and will be the deciding factor between otherwise comparable candidates
• Demonstrable long-form thought leadership: pieces that make an argument and carry evidence, not product marketing dressed as insight
• Ghostwriting in a named executive voice, with samples and with a clear account of how the voice was built
• LinkedIn as a primary professional channel, covering both company-page and executive content, with working familiarity with native formats and analytics
• Social media content production across at least one channel beyond LinkedIn

Craft

• Native-level written English, and a plain, declarative style that does not reach for adjectives to carry an argument
• The judgment to recognize which claim is defensible and which is not, and the discipline to ask rather than write around it
• Ability to read primary material (analyst reports, standards documents, regulatory filings, technical datasheets) and extract a figure that will survive scrutiny
• Comfortable turning engineering substance into language a chief financial officer or a procurement lead will act on, without flattening the engineering
• Speed under a news cycle, and accuracy under speed

RESPONSIBILITES

Thought Leadership and Long-Form Content

• Write the deep, top-of-funnel pieces that anchor the content program: industry research articles, executive white papers, procurement and due-diligence guides, sector playbooks (data centers, utilities, mining, ports, telecom) and technical deep dives
• Write bylined articles for placement in trade and mainstream energy press, in the voice of the assigned spokesperson, working from documented voice specifications rather than guesswork
• Build each piece to the house architecture: one reframe, an evidence spine, third-party authority at the open and the close, a single late company insertion, and a close that argues the category rather than the product
• Source every figure to a named primary with its date cited in the draft, verify it before publication, and write it back into the evidence library so the corpus compounds instead of the number being used once and lost
• Work the idea bank and the live content territories, and bring your own angles rather than waiting for a brief

LinkedIn and Social

• Produce company-page content across the full format palette: same-week reaction to a dated external development, one-number posts built on a single verified statistic, explainer cards, honest answers to real buyer questions, counterweight posts, polls, documentary place-and-people content, and event content
• Turn same-week reactions around inside 48 hours. This is the format that decides whether the page reads as a participant in the sector or a broadcaster of its own news
• Draft executive content within the established persona system for the chief executive, and support additional spokespeople as the roster expands
• Tag every post by format at publication so performance can be read by shape, and use the monthly analytics review to decide what to make more of and what to retire
• Support X and the Chinese channel map as those lanes develop
• Pair every statistic with a chart built on the brand grid. A strong number published without a visual wastes the number

Editorial Standards and Claim Discipline

• Work inside the locked language: canonical product naming (AMC, Energy Rack, Energy Prism, Energy Venue), the canonical safety wording, and the banned-language list
• Never deploy an unsourced statistic, an ungated claim, or an attack on a named competitor. Route anything new to the Head of Communications before it reaches a draft that leaves the building
• Distinguish what has been delivered from what has been demonstrated from what is intended, and write each in the register it can carry
• Hold house style: no buzzwords, no “this is not X, it is Y” constructions, no manufactured urgency, no sales language, no em dashes

Production, Agency Interface and Measurement

• Run the content calendar day to day and keep the pipeline register current, from pitch through greenlight to publication
• Brief and review the content agency that repurposes long-form pieces into the LinkedIn and newsletter layers, and hold the wording line on what comes back
• Support press releases, media materials, briefing notes and event content as the news cycle demands
• Contribute to internal communications, including the internal newsletter
• Report monthly on content performance by format, channel and audience

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