Clinic Marketing Coordinator
Job Description
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Business, Public Health, or a related field, or equivalent professional experience.
- 1–3 years of marketing experience; experience supporting healthcare clinics, provider offices, or similar patient-facing organizations is strongly preferred.
- Working proficiency in Canva for designing print collateral, signage, and email creative.
- Working knowledge of Squarespace and Mailchimp.
- Hands-on experience with Jotform or a similar form-builder platform.
- Excellent relationship-management skills, with the ability to run recurring check-ins and stay responsive over email with external clinic partner contacts.
- Comfort working with performance metrics (acquisition, conversion, retention) and collaborating cross-functionally with the ROOTS team.
Preferred
- Familiarly with HIPPA and compliance standards in marketing communications and data management.
- Familiarity with BrightLocal or a similar local SEO/listings tool, and with managing Google Business Profiles.
- Experience in marketing agency, healthcare, mission-driven, or nonprofit organizations.
- Prior experience with or exposure to Indigenous, Tribal, or Native American communities.
RESPONSIBILITES
Project & Workflow Coordination
- Manage and update Clinic Asana boards across clinic partner, and B2C workstreams, triaging requests, keeping tasks, deadlines, and statuses current.
- Draft meeting recaps and action-item trackers in the team’s established format for recurring meetings and cross-functional syncs.
- Provide general administrative and coordination support to partner clinic staff, clinic administrators, care community leaders, and outreach coordinators.
- Coordinate logistics for print orders, promotional merchandise and the ProShop print portal.
Clinic Campaign & Content Execution
- Plan and execute B2C and B2B awareness campaigns for Care Community clinic partners spanning print and digital channels, from concept through launch.
- Coordinate multi-channel campaign rollouts (print collateral, digital ads, email, signage) to keep messaging and timing consistent across channels for each clinic.
- Design clinic collateral and digital assets in Canva, including digital and print ads, brochures and flyers, signage, and email creative.
- Maintain brand consistency across all materials produced for each clinic partner.
Print Shop & Collateral Management
- Maintain and update collateral materials in each clinic’s print shop (e.g., VistaPrint Pro Shop), keeping designs current, accurate, and reflective of active campaigns.
- Manage clinic print shop storefronts, including catalog upkeep and troubleshooting order or setup issues.
Website & Local Presence Management
- Make routine website updates for clinic partners in Squarespace, including content edits, page updates, and new page builds as clinics require.
- Manage local SEO optimization via BrightLocal, keeping clinic business listings accurate and consistent across directories.
- Maintain and update Google Business Profiles for clinic partners, including hours, services, photos, and responses to reviews as needed.
Email Marketing & List Management
- Build and send email campaigns in Mailchimp for clinic partners, including copy population, segmentation, and scheduling.
- Maintain and clean Mailchimp audience lists, including reconfirmation workflows for inherited or legacy contact lists.
Compliance Forms
- Maintain and update clinic Jotforms, including intake and other clinic-facing forms, keeping content and form logic accurate and current.
Clinic Relationship & Meeting Coordination
- Serve as each clinic partner’s primary marketing point of contact maintaining responsive, agency-level service through email communication and scheduled meetings.
- Run recurring bi-weekly or monthly check-in meetings with clinic partners, tracking requests and following up promptly on action items.
- Facilitate Communication on Clinic Efforts for our client’s team members.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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