Campaign Manager
Job Description
REQUIREMENTS
- 4+ years of professional experience in Web3, with at least 2 years specifically in Web3/crypto marketing
- Proven experience working with DeFi or blockchain projects
- Familiarity with both centralized and decentralized blockchain platforms and services
- Deep understanding of DeFi protocol mechanisms and their impact on user behavior
- Experience using on-chain data analytics tools such as Dune Analytics
- Strong analytical mindset with an ROI-driven approach to strategy
- Excellent communication skills and the ability to influence multiple stakeholders
Preferred
- Deep understanding of the BNB Chain ecosystem and its key projects
- Experience with influencer marketing, community engagement, and ecosystem partnerships
- Proficiency with marketing analytics tools, CRM platforms, and campaign tracking software
- Experience working in global markets or multilingual capabilities
RESPONSIBILITIES
- Identify growth opportunities for user acquisition and channel optimization through data-driven research
- Plan and execute targeted social media campaigns to increase exposure and visibility
- Design and manage DeFi-focused campaigns to drive KPIs such as TVL, transaction volume, and trading volume
- Collaborate with Product, Marketing, and Business Development teams to align campaign strategies
- Develop cohesive go-to-market (GTM) plans with clear timelines
- Leverage historical data and customer insights to optimize the marketing channel mix
- Manage campaign budgets, timelines, and performance metrics to ensure successful ROI
- Support product launches, ecosystem events, and developer programs with targeted initiatives
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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