Assistant Manager

Assistant

Dubai

August 13, 2026

Application ends: November 10, 2026

Job Description

REQUIREMENTS

4–6 years of experience in social media, content marketing or digital marketing, preferably within retail, home, lifestyle, fashion or consumer brands in the GCC.
A strong understanding of social-first storytelling and how to create content that drives engagement, builds communities and strengthens brand affinity.
Proven experience developing and executing organic social media strategies across platforms such as Instagram, TikTok, Snapchat, YouTube, Pinterest and LinkedIn.
Demonstrated experience managing end-to-end social campaigns, from planning and briefing through production, publishing and performance reporting.
Strong understanding of content production, with experience managing shoots, short-form video creation and working with creative teams and external agencies.
Experience using social media management, listening and analytics tools to monitor performance and translate insights into actionable recommendations.
Excellent copywriting, communication and stakeholder management skills, with the ability to collaborate across cross-functional teams and external partners.
Highly organised with the ability to manage multiple campaigns, priorities and deadlines in a fast-paced retail environment.
A passion for home, interiors, design and lifestyle trends, with a keen eye for aesthetics and detail.

RESPONSIBILITES

Develop and execute the organic social media strategy across all relevant platforms, ensuring alignment with brand and marketing objectives.
Partner with internal teams including Creative, Trade, Ecom to develop integrated campaigns and ensure social media is embedded across all marketing initiatives.
Manage the day-to-day relationship with the social media agency, developing clear creative briefs, overseeing campaign execution and ensuring timely delivery of high-quality work.
Develop clear creative and strategic briefs for the social media agency, providing direction on campaign objectives, content requirements, deliverables and timelines.
Own the social media content calendar, planning and publishing a balanced mix of campaign, product, topical and always-on content.
Drive innovation across social media by creating platform-native, trend-led content and continuously exploring new formats, features and technologies that enhance brand relevance and engagement.
Manage end-to-end content production across social platforms and campaign shoots, ensuring timely delivery and creative excellence.
Support store openings, product launches, seasonal campaigns, brand activations and live event coverage through social-first content and real-time storytelling.
Work closely with the Paid Media team to align organic and paid social strategies, maximising campaign performance and reach.
Lead day-to-day community management across all social platforms, ensuring timely engagement, monitoring sentiment and escalating issues where required.
Stay ahead of platform trends, algorithm updates, emerging formats and cultural moments to identify opportunities for timely and relevant content.
Monitor competitor activity and industry best practices, translating insights into recommendations that strengthen the brand’s social presence.
Track and analyse social media performance across platforms with regular reports on actionable insights and optimization recommendations.
Monitor agency performance against agreed KPIs, identifying opportunities to improve creativity, efficiency and overall social media effectiveness.
Work closely with the Influencer Marketing team to develop social-first creator content that supports campaign objectives, topical moments and brand storytelling across social platforms.
Support the planning and management of social media, influencer and content production budgets, ensuring effective utilization of resources.
Ensure all social media content adheres to brand guidelines, legal and compliance requirements, and platform best practices prior to publication.
Manage publishing workflows and social media management tools, ensuring efficient execution, quality control and a consistent publishing cadence.