Assistant Digital Marketing Manager

Job Description

REQUIREMENTS

• Strong understanding of OTA platforms, third-party apps, and luxury brand representation online.
• Proficient in digital marketing tools: Meta Ads, Google Ads, programmatic advertising platforms, and SEO tools.
• Hands-on experience with website management, CMS, Google Analytics, Google Search Console, and content gateways.
• Knowledge of SEO, on-page and technical optimization, and online user experience.
• Ability to analyze digital campaigns, track ROI, and provide actionable insights.
• Project management skills for planning and executing digital campaigns and website updates.
• Strong attention to detail and ability to produce high-quality digital content.
• Self-motivated, highly enthusiastic, and able to adapt to industry trends and emerging digital technologies.
• Demonstrated ability to manage multiple priorities, meet tight deadlines, and perform effectively in a fast-paced environment.
• Team player with a positive attitude, committed to maintaining the hotel’s luxury brand standards online.

RESPONSIBILITIES

OTA & distribution management

• Oversee content and performance across Booking.com, Expedia, TripAdvisor, Sojern, Sabre, Hilton Elevate, meta-search channels, and associated apps.
• Ensure all listings reflect accurate information, updated imagery, and consistent luxury brand representation.
• Support the commercial team in monitoring promotions and rate strategies to maximize visibility and bookings.

Website & content management

• Maintain and update the hotel website, apps, and digital platforms including Content Gateway, ICE Portal, SevenRooms, Simplify, digital screens, and gift certificate portals.
• Ensure all content, photography, and offers meet brand standards and are updated regularly.
• Support digital storytelling through imagery, copy, and layouts that align with luxury positioning.

SEO & search performance

• Implement on-page and technical SEO practices to strengthen website visibility and improve search rankings.
• Use Google Search Console and other tools to monitor keyword performance and optimize user pathways.
• Coordinate with the marketing team to integrate SEO best practices into campaigns and website content.

Analytics & reporting

• Track digital performance using Google Analytics, Search Console, and internal dashboards.
• Prepare reports on ROI, website performance, OTA traffic, and digital campaign results.

Paid media & advertising

• Execute paid media campaigns across Meta Ads, Google Ads, and programmatic platforms.
• Monitor budget spend, targeting accuracy, and campaign effectiveness to maximize ROI.
• Support creative development for digital ads to ensure alignment with luxury branding.

Market insights

• Monitor competitor activity across OTAs, websites, and paid media.
• Stay updated on digital marketing trends within the luxury hospitality sector.
• Provide recommendations to improve the hotel’s online presence and guest engagement.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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