Amazon PPC Specialist
Job Description
REQUIREMENTS
- Strong hands-on Amazon PPC experience managing complex accounts independently
- Proven ability to manage advertising across multiple products, variations, or brands simultaneously
- Deep understanding of how PPC influences organic rank, keyword indexing, and catalogue growth
- Strong commercial judgment regarding scaling, profitability, and TACoS management
- Ability to manage 20–50 actively advertised SKUs across different categories and seasonal cycles
- Strong analytical thinking and the ability to proactively identify and implement new trends
Preferred
- Experience with Helium 10, Scale Insights, Bidx, or similar advertising tools
- Familiarity with Amazon DSP and advanced video campaign optimization
- Experience managing PPC for brands with $10M+ annual revenue
- Basic understanding of listing optimization and A+ content
- Familiarity with AI-driven Amazon search changes and evolving shopper behavior
RESPONSIBILITIES
- Build, manage, and evolve advanced Amazon PPC structures across multiple brands and product categories
- Own full-funnel advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and video campaigns
- Develop proactive testing strategies for placements, keyword segmentation, and scaling approaches
- Analyze performance trends across entire product portfolios to identify market share opportunities
- Lead PPC strategy for new product launches, seasonal pushes, and inventory sell-through campaigns
- Monitor the impact of paid performance on organic ranking to optimize for long-term growth
- Collaborate with creative and account management teams to align advertising with conversion rate optimization
Are you interested in this position?
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