Head of EU Sales

Job Description

REQUIREMENTS

• At least 5 years’ experience in a sales leadership role within payments, fintech, banking infrastructure, acquiring, or a closely related sector
• A proven track record of launching new markets or products successfully
• Skilled in presenting, reporting, and interpreting sales data
• Skilled negotiator with experience engaging C-level stakeholders
• Desirable
• Experience planning and delivering client engagement campaigns
• Familiarity with one or more of the key verticals listed above

RESPONSIBILITES

• Strategy & Growth – Develop and deliver a comprehensive sales strategy for the EU market across key verticals, including Financial Services, Forex, iGaming, Dating, Travel, Hospitality, and broader traditional sectors.
• Market Development – Identify new market opportunities, evaluate the competitive landscape, and build strategic partnerships to deliver sales growth.
• Performance Management – Set clear targets and performance goals; monitor pipeline performance and report on outcomes. Use data-driven insights to improve sales effectiveness and revenue generation.
• Team Leadership – Guide and motivate a geographically distributed EU sales team, fostering a collaborative and high-performing culture.
• Planning & Forecasting – Develop and manage sales budgets, forecasts, and pipelines tailored to the identified key verticals. Work alongside the Data Team to analyse trends, customer insights, and sales data.
• New Business – Personally develop and convert new customers and strategic partnerships within target markets and sectors. Serve as a senior point of escalation for the team.
• Talent Development – Identify skill gaps within the sales team and deliver targeted training programmes to build sales capability.
• Cross-functional Collaboration – Work closely with Marketing, Product, Operations, Finance, Data, and Risk teams to ensure sales strategies align with company objectives across the EU market.

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