Paid Ads & Search Specialist 

Job Description

REQUIREMENTS

• Ideally >3 years of performance marketing experience (paid ads and SEO), in a crypto or FinTech industry
• Native-level local market fluency: Not just language — consumer psychology, the local competitive and trust landscape, crypto’s local reputation and local user behaviour
• Performance data literacy: Solid understanding of data analytics and online customer acquisition, able to interpret and tell the “why” behind the numbers, not just “it is low/ high”
• Working knowledge of SEO: on-page, linkbuildings, and such. ( Bonus: AIO & GEO working experience)
• Local platforms/ channels/ campaigns: Managed at least one local channel for paid ads and designed one local campaign
• Fluent English speaker, with understanding of local language

RESPONSIBILITES

• Adapt global paid strategy to local reality — transcreate, never translate; own the market narrative for local campaigns, performance creative and the design briefs that deliver it.
• Provide local channel expertise and activation alongside global platforms.
• Monitor daily, weekly, and monthly performance and act on anomalies using AppsFlyer, Sensor Tower, and Similarweb; escalate what needs escalating.
• Drive local SEO with editorial and content teams, including on local search engines where relevant
• Support SEO activities such as link buildings & content review, and grow visibility in AI-generated answers (AEO/GEO) for local-language queries.
• Feed local intelligence — competitor moves, cultural shifts, regulatory changes, local user behaviour — back to the global team so it shapes strategy, not just execution.

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