Marketing Events Account Lead

Job Description

REQUIREMENTS

• Hands-on corporate event planning, logistics, and execution experience, preferably within a professional services environment.
• Demonstrated experience managing projects, budgets, timelines, and resources across multiple events.
• Experience establishing event objectives and measuring outcomes or ROI.
• Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Ability to build effective working relationships with stakeholders at all levels, both internally and externally.
• Strong communication, problem-solving, and decision-making skills.
• Process-oriented mindset with the ability to analyze trends and recommend improvements.
• High level of professionalism, discretion, and confidentiality.
• Advanced proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Ability to thrive in a fast-paced environment with changing priorities and deadlines.
• Experience working within a distributed or remote operating model preferred.
• Minimum of 5 years of experience in event management, event operations, marketing operations, or a related role.
• Professional services experience preferred.
• Associate’s or Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Ability to work flexible hours as needed to support events and business priorities.
• Ability to travel periodically for event support, training, and team meetings.
• Remote position with the option to work from a Crowe office when available.

Preferred :

• Event management, registration, attendee engagement, and related event technologies.
• Event industry trends, vendors, and best practices.
• Experience partnering with client service teams and supporting firm standards and processes.

RESPONSIBILITIES

• Serve as the primary operational contact for assigned account events.
• Lead planning and execution of market-facing events, leadership meetings, and internal events.
• Develop and manage event project plans, including objectives, timelines, budgets, resources, logistics, technical requirements, and vendor coordination.
• Coordinate event intake, scheduling, and resource allocation in partnership with event and business leaders.
• Ensure events are delivered on time, within budget, and in compliance with firm policies and established processes.
• Identify, source, and manage vendors based on event requirements and business needs.
• Collaborate with internal teams and external partners to support successful event execution and issue resolution.
• Facilitate attendee and engagement data handoff to marketing and sales teams for post-event follow-up and reporting.
• Recommend process improvements and operational efficiencies to enhance event delivery and attendee experience.

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