Business Head

Job Description

REQUIREMENTS

• 10+ years of commercial experience, with at least 5 years at Head / Director / Country Manager level carrying full P&L (revenue AND margin)
• Career built on the distributor side of the transaction — you’ve owned inventory, appointed channel partners, managed trade terms, taken margin risk
• Industry background in professional AV, pro audio, musical instruments, or PA systems distribution (or directly adjacent: ELV systems distribution — CCTV, access control, fire alarm, structured cabling)
• Meaningful UAE or GCC commercial experience with existing channel relationships in the trade community
• Proven experience running both UAE/GCC domestic channels AND export markets — not one or the other
• Track record of building commercial systems from scratch — CRM rollouts, pricing frameworks, dealer hierarchies, territory design
• Comfort building or rebuilding a sales team or agent network from a low base
• Currently in UAE or able to relocate within 30 days

Strong Preferences

• Native or fluent Arabic
• Experience in lean, owner-managed organisations (under 150 people)
• Founder, co-founder, or owner-operator background in a distribution or trading business
• Africa export experience (East, West, or Central)
• Experience managing exclusive distribution or sole-agency agreements
• Familiarity with brands in our portfolio or our competitive set

RESPONSIBILITIES

Full Commercial P&L

Revenue, margin, cost-to-serve, and working capital discipline across the entire distribution business.

Channel Leadership

UAE channels (resellers, key accounts, SI/MEP/FM/contractors, retailers, event companies, end users, e-commerce) and export markets across Africa, GCC, Middle East, South Asia, and beyond.

Top Account Relationships

Senior-level engagement with our most important customers. Building account plans, deepening relationships, expanding share of wallet.

Export Strategy & Build-out

Diagnose, design, and execute the right go-to-market model for each export cluster — sales agents, distributors, country managers, or hybrid structures. The strategy is yours to design with the CEO.

Digital Commerce Direction

Lead the strategic review and evolution of our UAE digital commerce platform — its role, its model, its growth path.

Sales Organisation Design

Within 90 days, you will deliver a structured proposal for how the commercial team should be shaped to win — segmentation, KAM ownership, territory design, capability gaps.

Pricing Governance

Define discount bands, channel pricing rules, and approval matrices. Defend margin against pricing pressure.

Team Building & Performance

Lead, assess, and upgrade the commercial team. Hire where needed. Coach, develop, and hold people accountable.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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