Sponsorship Manager

Job Description

REQUIREMENTS

• Degree in Marketing, Business Administration, Communications, or related field (Masters degree preferred)
• 10+ years experience in Marketing, Media Communication, and Sponsorships
• Experience in Marketing management within multinational organisation, with proven experience managing sponsorships and events, including partnership marketing or related field.
• Experience in the sports, entertainment, or events industry is a must
• A combination of sales acumen, relationship-building skills, and creativity to develop compelling sponsorship opportunities that deliver value to the brand and support organizational objectives.
• Strong negotiation skills with the ability to influence decision-makers.
• Excellent communication and presentation skills, with the ability to build relationships and manage the expectations with rights holders and multiple stakeholders internally.
• Ability to work effectively in a fast-paced environment, manage multiple priorities. Ability to work independently, prioritise and time-manage whilst working on several projects simultaneously and under tight deadlines.
• Strong analytical skills and proficiency in data analysis and reporting.
• Proficiency in Microsoft Office suite and CRM system.

RESPONSIBILITIES

• Lead the development, evaluation, and negotiation of sponsorship proposals by securing mutually beneficial agreements with rights holders, governing the end-to-end contractual process across CCM&B stakeholders, ensuring robust reviews and benefit delivery (including financial, branding, and promotional commitments), and assessing incoming sponsorship requests to provide informed, value-driven recommendations.

• Partner closely with internal stakeholders to ensure contractual liabilities and obligations are met by all parties, while designing tailored sponsorship packages and developing creative, brand-aligned opportunities that deliver commercial value and support our client’s strategic marketing objectives.
• Direct and oversee the execution of sponsorships and in-event activations, including wider amplification initiatives, ensuring seamless delivery of contractual obligations, effective portfolio support, and maximised utilisation of sponsorship assets and hospitality through coordinated engagement with internal stakeholder.
• Build and maintain strong strategic relationships with sponsorship rights holders and internal partners, enabling Account Management and Global Brand teams to identify, leverage, and amplify activation opportunities within existing contracts to maximise impact for assigned EK Group business units.
• Oversee the planning and delivery of events and in-stadium/arena sponsorship activities in line with global and market briefs, ensuring on-time, on-budget execution through effective coordination with local teams and agencies, and maintaining consistently high hospitality and brand standards.
• Lead and continuously strengthen the performance of the Sponsorships team by setting clear direction, approving and prioritising work, allocating resources effectively, providing hands-on support where required, and fostering collaboration, capability development, and best-practice sharing in line with our client’s standards.
• Monitor, track, and report sponsorship performance, financial commitments, and deliverables by maintaining effective management information systems, delivering ROI-focused insights, staying abreast of industry trends and best practices, and driving continuous innovation to enhance sponsorship effectiveness and outcomes.

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