Growth Marketing Manager (AI Software)
Job Description
REQUIREMENTS
- 3+ years of experience in growth marketing, with a track record of launching and scaling new tech products (IT, AI, or tech startups preferred).
- Proven ability to drive user acquisition and growth through guerrilla, community-led, and organic strategies while efficiently managing lean budgets.
- Experience collaborating with influencers and creators in AI, developer, or tech niches, including sourcing, negotiating, and measuring impact.
- Familiarity with developer/AI communities (Reddit, Discord, X/Twitter, Telegram, etc.) and understanding of their dynamics.
- Ability to think strategically and execute hands-on — from sourcing contractors to launching campaigns.
- Strong analytical skills to track, optimise, and iterate acquisition funnels, ensuring acquisition KPIs.
- Genuine interest in AI, developer tools, and innovative tech products.
- Fluent English (minimum B2+) for influencer outreach, content creation, and international collaboration.
- Fluent Russian (minimum C1) for internal team communication.
RESPONSIBILITIES
Stay on top of trends in AI, developer tools, and AI-driven communities.
Build and execute a scalable acquisition strategy focused on organic, community-led, and guerrilla initiatives within AI and developer ecosystems.
Own the end-to-end acquisition of X new active users per month, ensuring sustainable DAU growth and conversion into paying users.
Grow product presence and engagement across social media, blogs, and niche dev/AI communities (Reddit, Discord, X/Twitter, YouTube, etc.) through organic content, community participation, and influencer collaborations.
Manage outsourced promo content production (videos, reviews, product demos), ensuring quality and timely delivery.
Own the marketing budget: allocate resources efficiently to maximise ROI without unnecessary burn.
Collaborate closely with the product team to align acquisition efforts with onboarding, activation, and monetisation insights.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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