Ads & Social Media Specialist

Job Description

REQUIREMENTS

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for content creation
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools
• Familiarity with Facebook Advertising platform and experience managing paid campaigns effectively
• Strong graphic design skills with the ability to produce visually appealing content for diverse audiences
• Excellent proofreading skills to ensure high-quality messaging across all content pieces
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
• Exceptional relationship management skills to engage with audiences and collaborate across teams

RESPONSIBILITIES

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to boost engagement and brand visibility
• Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals
• Manage paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI
• Conduct keyword research and implement SEO best practices to enhance content discoverability and improve search engine rankings
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts, monitoring social listening trends, and analyzing campaign performance
• Monitor social media channels for customer interactions, respond promptly to inquiries, and foster positive relationships with followers
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies
• Collaborate with public relations teams to coordinate messaging efforts and ensure consistent brand voice across all channels

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