Job Overview
JOB DETAILS
REQUIREMENTS
- Proficiency in email marketing platforms such as Mailchimp, Salesforce Marketing Cloud, or Pardot.
- Strong understanding of digital marketing concepts including customer segmentation, analytics, and marketing automation.
- Familiarity with HTML, CSS, SQL, and copywriting skills for effective content creation.
- Experience with A/B testing methodologies to evaluate the effectiveness of email campaigns.
- Knowledge of e-commerce principles and best practices in guest communication.
- Excellent written communication skills with a keen eye for detail.
- Ability to work collaboratively within a team while managing individual responsibilities effectively.
RESPONSIBILITIES
- Respond promptly and professionally to guest inquiries via email, ensuring clarity and accuracy in all communications.
- Utilize tools such as Salesforce Marketing Cloud, Mailchimp, and HubSpot to manage email campaigns and customer segmentation effectively.
- Collaborate with the marketing team to develop engaging email content that aligns with our brand voice and marketing strategies.
- Analyze email performance metrics using Google Analytics and A/B testing to optimize future campaigns for better engagement and conversion rates.
- Assist in the creation of visually appealing emails using Adobe Photoshop, CSS, and HTML to enhance user experience.
- Maintain an organized database of guest interactions and feedback to improve service delivery continuously.
- Support e-commerce initiatives by leveraging digital marketing techniques to drive guest engagement and retention.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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Employer : Anticipate Fintech (HK) Ltd
