General Manager, Media Publishers

Job Overview

JOB DETAILS

REQUIREMENTS

• Education: Bachelor’s degree in Business, Finance, Marketing, or a related field is required. MBA or other advanced degree is a plus.
• Industry Experience: 10+ years of experience in marketplace, SEO, or growth leadership roles, with proven expertise in building organic visibility (SOV), increasing on-page engagement, and scaling consumer marketplaces. Fintech or consumer finance experience strongly preferred.
• P&L Management: Proven experience owning or managing a business unit or channel P&L, including setting financial targets, forecasting revenue, and managing expenses to achieve profitability.
• Growth Marketing & Partnerships: Experience scaling SEO-led growth strategies, with performance marketing expertise a strong plus, alongside demonstrated success in managing and growing partner relationships.
• Leadership: Strong leadership skills with experience managing and scaling teams.
• Communication: Excellent communication and presentation abilities. Comfortable presenting to C-level executives and crafting compelling decks to articulate strategy, performance, and opportunities (strong deck-building skills are essential).
• Financial Acumen: High proficiency in financial modeling and analysis (advanced Excel or Google Sheets skills required) to inform decision-making and scenario planning.
• Data-Driven Mindset: Analytical thinker with experience leveraging data and business intelligence tools (e.g. Tableau, Looker, or PowerBI) to drive insights and performance reporting (experience with such data platforms is a plus).
• Adaptability: Experience succeeding in fast-paced, ambiguous environments. Brings a calm, problem-solving approach to delivering results under pressure and tight deadlines.
• Location: Remote on East Coast hours, with ability to travel to New York every 4–6 weeks.

RESPONSIBILITIES

• Full P&L ownership – Set ambitious revenue and profitability targets, develop budgets, forecast growth, and deliver results against financial commitments with regular reporting to senior leadership.
• Lead and expand publisher partnerships – Cultivate high-impact relationships, negotiate new deals, and scale across categories, while driving measurable revenue growth.
• Launch and scale programs in new categories – Expand our client’s partnership network across new categories by identifying high-value partnership opportunities, driving contract negotiations, and overseeing seamless onboarding of new partners in line with our client’s expansion strategy.
• Drive marketplace expansion – Own SEO strategy to grow share of voice (SOV) across categories, increase on-page engagement, and expand into new product verticals through both partnerships and organic content strategies.
• Drive strategic revenue initiatives – Spearhead the execution of key projects and campaigns aimed at accelerating publisher revenue, coordinating cross-functional teams to meet and exceed growth objectives.
• Champion product and tech integration – Manage Product and Engineering teams prioritize on and deliver platform enhancements or custom solutions that improve partner integration and performance.
• Lead a high-performing team – Build and scale teams across SEO, partnerships, product, and marketing, fostering accountability, ownership, and executional excellence.
• Leverage data for optimization – Monitor partner performance metrics and market trends, using data analysis to identify opportunities for optimization or course-correction, and make informed strategic decisions.
• Cross-functional collaboration – Partner with internal stakeholders (Marketing, Finance, Legal, etc.) to ensure partnership programs are executed smoothly, compliant with regulations, and aligned with overall company goals.
• Executive communication – Provide regular updates to our client’s  executive team via weekly performance meetings, monthly deep dives, and quarterly business reviews, offering clear insights and action plans to drive accountability and alignment.

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